Candidates are going to want to satisfy themselves that they are going to win the job in question. Clients are going to want to satisfy themselves that they are going to win by hiring the candidate in question in respect to skills, experience, personality, attitude and future potential before making an offer.
What is less obvious is the opposite side of these points. Candidates should want to establish that the company will win by hiring them, meaning they add value, it is a good fit and chances are good it will work out in short and long term.
In the stressful set-up of an interview, most people overlook ‘part 2’ of the win-win. So ensure everything you say and do in the selection process points towards a conclusion of strong mutual benefit.
You should also be aware of how you are viewed outside of the interview itself, like while booking the interview, when you ring beforehand and how you interact with the receptionist. Even when you are not being officially assessed, you are still being assessed.